PBA Boss Peter Murray on His New Role, Vision, and Upcoming Broadcast Changes
The PBA entered a new era last week with the announcement of Peter Murray as its new CEO. In addition, Murray will also serve as Head of Media for the PBAowners, Lucky Strike Entertainment.Taking on either of these roles would be a significant responsibility. Takingon both at the same time... well, a much bigger challenge. announcement of Peter Murray as its new CEO The positive takeaway is that this responsibility is being placed in the handsof someone who, at first impression, appears well equipped to handle it. Coming from a background that includes major sports and media organizationssuch as Professional Fighters League (PFL), Under Armour, and Insignia Sports,Murray's resume signals a strong candidate not only to manage both roles, butalso to lead the PBA - and potentially the whole sport - into a new phase.Shortly after the announcement, BowlingLife’s Erikas Jansonas spoke with Mr. Murray, asking about his early impressions, vision forthe PBA, potential new events, and changes in PBA Tour telecasts. A Great Team With Rich History Stepping into the leadership of the PBA would intimidate many, but Murrayappeared calm and confident. He expressed excitement about taking on bothroles and spoke positively about the people he is surrounded by. “Very excited to join Lucky Strike Entertainment, obviously PBA. It's a great teamwith such rich history and tradition related to the PBA and the sport, and tohave the opportunity to really develop this next phase of growth and grow thesport and grow PBA.” A Deeper Appreciation For the Sport Before taking on the role, Murray’s connection to bowling was similar to thatof millions around the world - a social activity and a way to spend timetogether. Stepping into the PBA structure, however, has given him a new level of respectfor the sport, its athletes, and the competitive landscape. Everyone has a favorite bowling memory, and it often reveals how a persontruly views the sport and approaches it. When asked about his most meaningfulbowling memory, Murray shared that it isn’t tied to high scores. Instead,those moments come from time spent bowling with his daughters. “Bowling with my two daughters was definitely a big part of their childhood, along with playing other sports. It was a great family activity," the new PBA CEO said."I live in Westchester County, New York, and there's a Bowlero in White Plains.Been there for many, many years. So it really has a tie that runs in myfamily.” Immediate Priorities Murray is joining the PBA at one of the busiest and most demanding times ofthe year - the launch of a new season.Format changes, new events, and a new broadcast partner all add to thechallenge, especially following the PBA’s announcement that it would movefrom FOX to The CW Network. This transition is Murray’s key focus now. The CW Network will air tenconsecutive Sunday telecasts. The goal is not simply to broadcast professionalbowling on a new platform, but to sell it to a new audience the broadcastercan offer. “We are very excited about the launch, having ten consecutive Sundays on CWfor the first time. A consistent day, Sunday afternoons, from 4 to 6 EST.It's a great time slot and I'm super excited about what CW is going to bringto the sport, the PBA, and the partnership as promotional plans start to rollout. Along with that, launching on CBS broadcast or expanding that relationship.We're spending our time not only on the product and getting ready for thelaunches, but also on how we focus on appealing not just to avid bowling fansand PBA fans, but casual fans. And introducing them to the sport, introducingthem to the PBA. That's what we're going to have some fun with.” Providing Access to the Athletes Coming from the PFL, Murray knows the value of athlete storytelling. In PFL, strong storytelling helped turn athletes into relatable figures -heroes, rivals, and sometimes even villains - making it easier for fans,especially younger audiences, to connect with them. That connection didn’t just grow interest in the athletes themselves, but alsodrove engagement around the sport through social media. These personal storiesof rivalry, struggle, and success create deep emotional bonds with audiences,elevating a sport beyond pure competition. The stories add something thatbowling, for a long time, has often been missing. “We're going to do more storytelling, not just tied to live events and liveproduct, but year-round. We're bringing more resources on the storytellingfront and production front to provide access to the athletes, which is key,and humanize them even further. So fans get access to them not just whenthey're in competitive mode on telecasts, but get to know them.” More Changes in Telecast? Over the past two weeks, much of the attention has focused on changes withinthe PBA broadcast team.Kimberly Pressler announced that she will no longer be part of PBA Tour telecasts after 15 years, while Jeff Richgels of 11thframe.com reported that The CW Network is targeting Kyle Sherman as a potential color analyst for upcoming PBA Tour broadcasts. If Sherman joins the booth, that could impactthe long-standing role of Randy Pedersen. Kimberly Pressler announced that she will no longer be part of PBA Tour telecasts Jeff Richgels of 11thframe.com reported that The CW Network is targeting Kyle Sherman as a potential color analyst for upcoming PBA Tour broadcasts When asked about the possibility of further changes in the broadcast booth,Murray indicated that additional updates are very likely. “The production team has spent a lot of time and will be rolling outannouncements tied to expanding the broadcast team. In addition to bringingnew voices into the sport and into the PBA, there will be other broadcastenhancements designed to further engage the audience. We're excited aboutthese enhancements and will be announcing them in partnership with CW in thenext two weeks,” Murray said. Global Expansion: One of the Top Priorities As an international bowling media representative, I could not help but askhow the global growth of the PBA stands for the newly appointed CEO. Accordingto Murray, the PBA is ready to evolve further into a truly global property. “We have a massive opportunity to grow internationally. As we look at regionsand countries within Europe, Asia, and other markets, there are great players,and we already have some competing in the PBA today. There is other talent that would like the opportunity to have a pathway intothe PBA, and there is demand among media companies and fan bases in thosemarkets. You'll see us begin to open up our distribution starting this year inkey markets. So fans have more access to the PBA, live competition, original content,highlights, and their favorite athletes from those countries.” Schedule Expansion and New Events This year, the PBA Tour will feature 21 different events, ranging from singlescompetitions to doubles, team formats, and international stops. According to Peter Murray, the PBA is also exploring opportunities to expandthe season calendar in the coming years, with fans likely to see additionalPBA Tour stops next season. “More broadly, we're looking forward to expanding the format and creating aworld tournament, and more to come on those details for spending time on further developing new formats to consider and roll out as early as 2027." When asked if the fans can expect more PBA Tour stops in 2027, Mr. Murray responded with a clear “Absolutely.” The PBA Tour season kicks off with the PBA Players Championship on January 16,with the televised finals set for February 22 on theCW Network. CW Network
