Lucky Strike Entertainment and Professional Bowlers Association (PBA), the world’s premier organization dedicated to the sport of bowling and elite professional competition, today announced the expansion of its leadership with the appointment of Jeff Lesser as VP of Global Brand Partnerships and Eric Todoroff as Senior Brand Marketing Manager.
Lesser will lead global sponsorship, media sales, and licensing for both the PBA and Lucky Strike Entertainment’s OnLocation platform, while Todoroff will drive fan engagement across the PBA's digital channels and expand its online presence. Both will report directly to CEO Peter Murray.
“Both Jeff and Eric bring unique experiences in their respective fields. Jeff has a strong track record of growing properties, monetizing sports IP, and building commercial partnerships, while Eric arrives with a stellar combination of creativity and data-driven strategy within sports,” said Murray. “As we enter a new chapter of innovation within the PBA and Lucky Strike, their results-driven acumen and leadership will be pivotal for elevating our brand experience and driving sustainable long-term growth.”
Lesser previously worked at Macerich as VP of Business Development, overseeing media and sponsorship monetization strategy for the country’s third-largest mall owner, spanning 40+ Class A retail destinations and reaching 275 million annual visitors.
He also launched WeWork’s first Brand Partnerships division, leveraging media, activations, content, and experiences across 200+ locations in the US and Canada. Lesser has also worked with Travelzoo, the Miami Dolphins, Hudson Yards, and AVP Beach Volleyball.
He began his career in professional sports with organizations including the St. Louis Blues, Jacksonville Jaguars, and Brooklyn Nets & Barclays Center. He is a graduate of Washington University in St. Louis.
“It’s an incredible honor to join Peter’s vision for the PBA and Lucky Strike as we look to reimagine the sport of bowling and create new cultural moments for our partners and fans,” said Lesser. “We have our sights set clearly on something tens of millions of people already do into something millions more people want to watch, follow, and participate.”
Todoroff, a Miami native with a career in sports and higher‑education marketing, has previously worked with the Miami Dolphins, Miami Marlins, University of Miami, and Florida State University Football. He’s been hands-on across social, content, and performance marketing, moving between creative work and data-driven strategy. He earned his undergraduate degree from Florida State University and a master's degree in Sport Administration from the University of Miami.
“I am focused on taking the PBA brand to the next level and developing new audiences with engaging content that tells our story worldwide,” said Todoroff. “Our team is energized for what’s ahead as we transform the perception of bowling into a new generation of innovation.”
The PBA ranks higher than Major League Baseball, the National Hockey League, WNBA, National Women’s Soccer League, and Major League Soccer for live event audiences.
About the Professional Bowlers Association
The Professional Bowlers Association (PBA) is the leading pro bowlers league
in the world featuring the best players in the sport globally.
The
PBA has thousands of members from over 30 countries, competing in tournaments
and events across the PBA Tour, PBA ELITE Regional Tour, and the PBA Senior
Tour. The PBA also serves casual and league bowlers, from youth (PBA Junior)
to adults, through its membership and grassroot programs.
Bowling
remains the #1 participatory sport in the US among adults 18+, with 70 million
bowlers annually.
Each season, the PBA Tour is watched by millions
of viewers live across leading linear and streaming platforms including the
CW Network, the ESPN App, CBS broadcast, Paramount+, CBS Sports Network, and
Bowling TV.
About Lucky Strike Entertainment
Lucky Strike Entertainment is one of the world's premier location-based
entertainment platforms.
With over 360 locations across North
America, Lucky Strike Entertainment provides experiential offerings in
bowling, amusements, water parks, and family entertainment centers.
The company also owns the Professional Bowlers Association, the
major league of bowling and a growing media property that boasts millions of
fans around the globe.
For more information on Lucky Strike
Entertainment, please visit LuckyStrikeEnt.com.
Your Weekly Bowling Digest
The latest bowling news, tips, and gear reviews—all wrapped up in a quick 3-minute read delivered straight to your inbox.
Lucky Strike Entertainment and Professional Bowlers Association (PBA), the world’s premier organization dedicated to the sport of bowling and elite professional competition, today announced the expansion of its leadership with the appointment of Jeff Lesser as VP of Global Brand Partnerships and Eric Todoroff as Senior Brand Marketing Manager.
Lesser will lead global sponsorship, media sales, and licensing for both the PBA and Lucky Strike Entertainment’s OnLocation platform, while Todoroff will drive fan engagement across the PBA's digital channels and expand its online presence. Both will report directly to CEO Peter Murray.
“Both Jeff and Eric bring unique experiences in their respective fields. Jeff has a strong track record of growing properties, monetizing sports IP, and building commercial partnerships, while Eric arrives with a stellar combination of creativity and data-driven strategy within sports,” said Murray. “As we enter a new chapter of innovation within the PBA and Lucky Strike, their results-driven acumen and leadership will be pivotal for elevating our brand experience and driving sustainable long-term growth.”
Lesser previously worked at Macerich as VP of Business Development, overseeing media and sponsorship monetization strategy for the country’s third-largest mall owner, spanning 40+ Class A retail destinations and reaching 275 million annual visitors.
He also launched WeWork’s first Brand Partnerships division, leveraging media, activations, content, and experiences across 200+ locations in the US and Canada. Lesser has also worked with Travelzoo, the Miami Dolphins, Hudson Yards, and AVP Beach Volleyball.
He began his career in professional sports with organizations including the St. Louis Blues, Jacksonville Jaguars, and Brooklyn Nets & Barclays Center. He is a graduate of Washington University in St. Louis.
“It’s an incredible honor to join Peter’s vision for the PBA and Lucky Strike as we look to reimagine the sport of bowling and create new cultural moments for our partners and fans,” said Lesser. “We have our sights set clearly on something tens of millions of people already do into something millions more people want to watch, follow, and participate.”
Todoroff, a Miami native with a career in sports and higher‑education marketing, has previously worked with the Miami Dolphins, Miami Marlins, University of Miami, and Florida State University Football. He’s been hands-on across social, content, and performance marketing, moving between creative work and data-driven strategy. He earned his undergraduate degree from Florida State University and a master's degree in Sport Administration from the University of Miami.
“I am focused on taking the PBA brand to the next level and developing new audiences with engaging content that tells our story worldwide,” said Todoroff. “Our team is energized for what’s ahead as we transform the perception of bowling into a new generation of innovation.”
The PBA ranks higher than Major League Baseball, the National Hockey League, WNBA, National Women’s Soccer League, and Major League Soccer for live event audiences.
About the Professional Bowlers Association
The Professional Bowlers Association (PBA) is the leading pro bowlers league
in the world featuring the best players in the sport globally.
The
PBA has thousands of members from over 30 countries, competing in tournaments
and events across the PBA Tour, PBA ELITE Regional Tour, and the PBA Senior
Tour. The PBA also serves casual and league bowlers, from youth (PBA Junior)
to adults, through its membership and grassroot programs.
Bowling
remains the #1 participatory sport in the US among adults 18+, with 70 million
bowlers annually.
Each season, the PBA Tour is watched by millions
of viewers live across leading linear and streaming platforms including the
CW Network, the ESPN App, CBS broadcast, Paramount+, CBS Sports Network, and
Bowling TV.
About Lucky Strike Entertainment
Lucky Strike Entertainment is one of the world's premier location-based
entertainment platforms.
With over 360 locations across North
America, Lucky Strike Entertainment provides experiential offerings in
bowling, amusements, water parks, and family entertainment centers.
The company also owns the Professional Bowlers Association, the
major league of bowling and a growing media property that boasts millions of
fans around the globe.
For more information on Lucky Strike
Entertainment, please visit LuckyStrikeEnt.com.
Your Weekly Bowling Digest
The latest bowling news, tips, and gear reviews—all wrapped up in a quick 3-minute read delivered straight to your inbox.
