PBA Expands Management Team to Drive League Growth Globally
Lucky Strike Entertainment and Professional Bowlers Association (PBA), theworld’s premier organization dedicated to the sport of bowling and eliteprofessional competition, today announced the expansion of its leadership withthe appointment of Jeff Lesser as VP of Global Brand Partnerships and EricTodoroff as Senior Brand Marketing Manager. Lesser will lead global sponsorship, media sales, and licensing for both thePBA and Lucky Strike Entertainment’s OnLocation platform, while Todoroff willdrive fan engagement across the PBA's digital channels and expand its onlinepresence. Both will report directly to CEO Peter Murray. “Both Jeff and Eric bring unique experiences in their respective fields. Jeffhas a strong track record of growing properties, monetizing sports IP, andbuilding commercial partnerships, while Eric arrives with a stellarcombination of creativity and data-driven strategy within sports,” saidMurray. “As we enter a new chapter of innovation within the PBA and LuckyStrike, their results-driven acumen and leadership will be pivotal forelevating our brand experience and driving sustainable long-term growth.” Jeff Lesser | Credit: DKC Sports Lesser previously worked at Macerich as VP of Business Development, overseeingmedia and sponsorship monetization strategy for the country’s third-largestmall owner, spanning 40+ Class A retail destinations and reaching 275 millionannual visitors. He also launched WeWork’s first Brand Partnerships division, leveraging media,activations, content, and experiences across 200+ locations in the US andCanada. Lesser has also worked with Travelzoo, the Miami Dolphins, HudsonYards, and AVP Beach Volleyball. He began his career in professional sports with organizations including the St.Louis Blues, Jacksonville Jaguars, and Brooklyn Nets & Barclays Center. Heis a graduate of Washington University in St. Louis. “It’s an incredible honor to join Peter’s vision for the PBA and Lucky Strikeas we look to reimagine the sport of bowling and create new cultural momentsfor our partners and fans,” said Lesser. “We have our sights set clearly onsomething tens of millions of people already do into something millions morepeople want to watch, follow, and participate.” Todoroff, a Miami native with a career in sports and higher‑educationmarketing, has previously worked with the Miami Dolphins, Miami Marlins,University of Miami, and Florida State University Football. He’s been hands-onacross social, content, and performance marketing, moving between creativework and data-driven strategy. He earned his undergraduate degree from FloridaState University and a master's degree in Sport Administration from theUniversity of Miami. “I am focused on taking the PBA brand to the next level and developing newaudiences with engaging content that tells our story worldwide,” saidTodoroff. “Our team is energized for what’s ahead as we transform theperception of bowling into a new generation of innovation.” The PBA ranks higher than Major League Baseball, the National Hockey League,WNBA, National Women’s Soccer League, and Major League Soccer for live eventaudiences. About the Professional Bowlers Association The Professional Bowlers Association (PBA) is the leading pro bowlers leaguein the world featuring the best players in the sport globally. ThePBA has thousands of members from over 30 countries, competing in tournamentsand events across the PBA Tour, PBA ELITE Regional Tour, and the PBA SeniorTour. The PBA also serves casual and league bowlers, from youth (PBA Junior)to adults, through its membership and grassroot programs. Bowlingremains the #1 participatory sport in the US among adults 18+, with 70 millionbowlers annually. Each season, the PBA Tour is watched by millionsof viewers live across leading linear and streaming platforms including theCW Network, the ESPN App, CBS broadcast, Paramount+, CBS Sports Network, andBowling TV. CW Network Bowling TV About Lucky Strike Entertainment Lucky Strike Entertainment is one of the world's premier location-basedentertainment platforms. With over 360 locations across NorthAmerica, Lucky Strike Entertainment provides experiential offerings inbowling, amusements, water parks, and family entertainment centers.The company also owns the Professional Bowlers Association, themajor league of bowling and a growing media property that boasts millions offans around the globe. For more information on Lucky StrikeEntertainment, please visit LuckyStrikeEnt.com. Your Weekly Bowling Digest The latest bowling news, tips, and gear reviews—all wrapped up in a quick3-minute read delivered straight to your inbox. Subscribe Now Lucky Strike Entertainment and Professional Bowlers Association (PBA), theworld’s premier organization dedicated to the sport of bowling and eliteprofessional competition, today announced the expansion of its leadership withthe appointment of Jeff Lesser as VP of Global Brand Partnerships and EricTodoroff as Senior Brand Marketing Manager. Lesser will lead global sponsorship, media sales, and licensing for both thePBA and Lucky Strike Entertainment’s OnLocation platform, while Todoroff willdrive fan engagement across the PBA's digital channels and expand its onlinepresence. Both will report directly to CEO Peter Murray. “Both Jeff and Eric bring unique experiences in their respective fields. Jeffhas a strong track record of growing properties, monetizing sports IP, andbuilding commercial partnerships, while Eric arrives with a stellarcombination of creativity and data-driven strategy within sports,” saidMurray. “As we enter a new chapter of innovation within the PBA and LuckyStrike, their results-driven acumen and leadership will be pivotal forelevating our brand experience and driving sustainable long-term growth.” Jeff Lesser | Credit: DKC Sports Lesser previously worked at Macerich as VP of Business Development, overseeingmedia and sponsorship monetization strategy for the country’s third-largestmall owner, spanning 40+ Class A retail destinations and reaching 275 millionannual visitors. He also launched WeWork’s first Brand Partnerships division, leveraging media,activations, content, and experiences across 200+ locations in the US andCanada. Lesser has also worked with Travelzoo, the Miami Dolphins, HudsonYards, and AVP Beach Volleyball. He began his career in professional sports with organizations including the St.Louis Blues, Jacksonville Jaguars, and Brooklyn Nets & Barclays Center. Heis a graduate of Washington University in St. Louis. “It’s an incredible honor to join Peter’s vision for the PBA and Lucky Strikeas we look to reimagine the sport of bowling and create new cultural momentsfor our partners and fans,” said Lesser. “We have our sights set clearly onsomething tens of millions of people already do into something millions morepeople want to watch, follow, and participate.” Todoroff, a Miami native with a career in sports and higher‑educationmarketing, has previously worked with the Miami Dolphins, Miami Marlins,University of Miami, and Florida State University Football. He’s been hands-onacross social, content, and performance marketing, moving between creativework and data-driven strategy. He earned his undergraduate degree from FloridaState University and a master's degree in Sport Administration from theUniversity of Miami. “I am focused on taking the PBA brand to the next level and developing newaudiences with engaging content that tells our story worldwide,” saidTodoroff. “Our team is energized for what’s ahead as we transform theperception of bowling into a new generation of innovation.” The PBA ranks higher than Major League Baseball, the National Hockey League,WNBA, National Women’s Soccer League, and Major League Soccer for live eventaudiences. About the Professional Bowlers Association The Professional Bowlers Association (PBA) is the leading pro bowlers leaguein the world featuring the best players in the sport globally. ThePBA has thousands of members from over 30 countries, competing in tournamentsand events across the PBA Tour, PBA ELITE Regional Tour, and the PBA SeniorTour. The PBA also serves casual and league bowlers, from youth (PBA Junior)to adults, through its membership and grassroot programs. Bowlingremains the #1 participatory sport in the US among adults 18+, with 70 millionbowlers annually. Each season, the PBA Tour is watched by millionsof viewers live across leading linear and streaming platforms including theCW Network, the ESPN App, CBS broadcast, Paramount+, CBS Sports Network, andBowling TV. CW Network Bowling TV About Lucky Strike Entertainment Lucky Strike Entertainment is one of the world's premier location-basedentertainment platforms. With over 360 locations across NorthAmerica, Lucky Strike Entertainment provides experiential offerings inbowling, amusements, water parks, and family entertainment centers.The company also owns the Professional Bowlers Association, themajor league of bowling and a growing media property that boasts millions offans around the globe. For more information on Lucky StrikeEntertainment, please visit LuckyStrikeEnt.com. Your Weekly Bowling Digest The latest bowling news, tips, and gear reviews—all wrapped up in a quick3-minute read delivered straight to your inbox. 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