The World Bowling League Instagram account has changed its name to FSPGames. Account also changed the logo.
Along with the rebrand, the account’s latest post announced that League Sports Co, with support from World Squash Federation Limited and the PSA Squash Tour, is introducing World Premier Squash.
According to the post, the new project aims to bring the world’s top squash players to iconic locations around the globe in a team-based competition supported by technology and storytelling.
The concept closely mirrors ideas previously associated with the World Bowling League project.
At the time of publishing, no public explanation has been provided regarding the Instagram name change or the move away from bowling-related content.
The World Bowling League was introduced to bowling in late 2023 during the IBF Congress as a new bowling venture built around innovative formats, large-scale events, and significant financial incentives for athletes.
During its early promotion, several high-profile sports figures were publicly linked to the project, including MLB star Mookie Betts and cricket icon Virat Kohli.
In an interview with Reuters in June, League Sports Co founder and CEO Adi K Mishra stated that the World Bowling League was scheduled to launch in the first quarter of 2026 with six international franchises.
Since that announcement, however, no further public updates about the bowling project have been released.
