Motiv Bowling has announced plans to expand its operations in Muskegon County, Michigan, with a major investment that will create new jobs and increase production capacity in the U.S.
Wilbur Products, doing business as Motiv Bowling, will acquire and renovate a new 96,000-square-foot facility in Roosevelt Park. The expansion is expected to result in almost $9 million in capital investment and the creation of 90 new jobs.
“The opportunity and encouragement provided by the State, the MEDC, The Greater Muskegon Economic Development Corporation, and the City of Roosevelt Park will allow us to continue to produce the world’s best bowling products here in the United States,” said W. Scott Wilbur, President of Motiv Bowling. “When our primary customer for bowling products left for Mexico in 2006, we enacted our belief that bowling ball manufacturing in America was still possible if a business was truly focused on excellence in innovation and cutting-edge manufacturing processes.”
Motiv Bowling is currently headquartered in Michigan and employs 43 people across facilities in Spring Lake and Roosevelt Park. The company decided to expand due to growing demand for its products and the need to improve manufacturing efficiency.
The new facility will be used for bowling ball production and will also serve as an exporting logistics hub. Motiv’s existing facility, located about two miles from the new site, will remain in use for research and development.
“Motiv Bowling is exactly the kind of company that strengthens a community - homegrown, innovative, and deeply committed to its people,” said Trevor Friedeberg, CEO of Greater Muskegon Economic Development. “Their continued investment in Roosevelt Park creates quality jobs and reinforces West Michigan’s reputation as a place where advanced manufacturing and entrepreneurship thrive.”
State officials also highlighted the long-standing connection between bowling manufacturing and the Muskegon area.
“The bowling industry has been a part of our Muskegon area DNA for over 120 years,” said State Rep. Will Snyder. “Motiv’s investment in Roosevelt Park will ensure more generations are able to have good jobs in the Muskegon’s bowling manufacturing industry.”
Motiv continues to one of the most successfull brands on the professional side of the sport as well. The company was the only manufacturer represented on every PBA Tour TV show during the 2025 season, and bowlers using Motiv equipment won more than half of the available PBA titles that year, while Motiv's pro staffer EJ Tackett was named player of the year for the third time in a row.
