On December 12, 2024, Bowlero Corporation, a leading operator in location-based entertainment, officially rebranded as Lucky Strike Entertainment.
This rebranding marks the company’s evolution into a broader entertainment brand, expanding beyond bowling to include attractions such as water parks and family entertainment centers.
As part of the transition, the company’s legal name has been updated to Lucky Strike Entertainment Corporation, along with its stock ticker, which changed from NYSE: BOWL to NYSE: LUCK.
Over the next two years, the company plans to convert more than 75 Bowlero centers into Lucky Strike locations.
Lucky Strike Entertainment now operates over 360 locations across North America and owns the Professional Bowlers Association (PBA).
